In the evolving world of media, where ideas meet influence, Dr. (HC) Prachetan Potdar stands as one of India’s most versatile creative minds — a strategic media advisor, narrative designer, and award-winning columnist who has mastered the art of building stories that shape brands, empower creators, and move audiences.
From Storyteller to Strategist
Known widely as PenPaperPrachetan, his journey began with storytelling and quickly grew into a movement that blends emotion, data, and design. His words have built identities for brands, amplified startup stories, and inspired creators across industries — from media and culture to technology and fashion.
Over the years, he has collaborated with iconic projects and organizations, creating a powerful bridge between creativity and strategy.
Creative Footprints: From Lemontree Media to Maitra Creative
Lemontree Media (2022–2026)
As a Writer and Creative Director, Prachetan brought campaigns to life with cinematic precision and emotional clarity. His storytelling sharpened brand positioning, enhanced audience connection, and added depth to each narrative.
Featured Works:
Maitra Creative (2018–2022)
Before Lemontree, he served as the Creative Head at Maitra Creative, where his work blended culture with commerce. His direction led to award-winning visual campaigns that stood out for their authenticity and emotional intelligence.
🎬 Highlights:
Explore his creative gallery and visiting card collection (since 2022): Google Drive Folder
Mentor. Speaker. Vision Builder.
As a mentor and speaker, Dr. Potdar has shaped the next generation of thinkers through institutions, summits, and creative programs.
- Guest of Honour & Content Mentor, Step Up 2024 — Watch Event
- Mentor for “Just a Wrap”, a Guinness & India Book of Records-recognized short film screened at 16+ international festivals.
- Advisory Board Member, TEDx Kharadi
- Creative Mentor, Tara Media Works
- Founder of Stay Featured, a platform spotlighting inspiring journeys.
Career Highlights
- Kalam Book of World Records – Featured as Writer/Compiler
- Emerging Writers of 2021, Sweety Cat Publications
- Best Influencer Award, RKDx Talks
- Best Extraordinary Personality of the Year 2022
- Entrepreneurship Excellence Award 2022
- Organizer, G20 Educational Summit, Pune (2023)
- Speaker, Government of Kingdom of Atlantis SDGs Conference
- Featured in: Republic News India, Esakal, The Weekly Mail, The Indian Bulletin & more
The Vision
Dr. Potdar believes creativity must move with purpose — every story should build trust, every frame should inspire emotion, and every campaign should spark change.
As a Freelance Creative Director, Contributor, and Mentor, he continues to collaborate with startups, brands, and creators to build narratives that last and strategies that scale.
