A Journey That Spans Continents and Industries

From the busy streets of Kolkata to the business classrooms of the United Kingdom, and now to boardrooms across India, Africa, Europe, and Asia, Prateek Choraria has built a career defined by evolution, adaptability, and vision.

His entrepreneurial journey didn’t begin with cement or construction — it started with readymade garments back in 2003. Over two decades, Prateek transitioned seamlessly across industries — from packaging to construction materials, tobacco, and real estate. Each phase added a new dimension to his understanding of global business and market transformation.

Today, he leads Speciality Flocks India Pvt. Ltd., a company dedicated to strengthening infrastructure through innovation, particularly in construction admixtures that redefine how we think about concrete strength and sustainability.

Building Better, Stronger, Smarter

At the heart of Speciality Flocks lies one mission — to make concrete more resilient, efficient, and future-ready.

The company’s pioneering work focuses on developing an additive that, when blended into RCC (Reinforced Cement Concrete) and PCC (Plain Cement Concrete), enhances flexural and impact strength while reducing crack formation.

In simpler words — it makes concrete tougher, longer-lasting, and less prone to damage.

But that’s not all. The company is also innovating with a Nano Coating designed to boost solar panel efficiency by up to 25%, unlocking immense potential in renewable energy.

Through these ventures, Prateek’s vision is clear: to integrate technology and materials science for a more sustainable and efficient future.

A Global Mindset, Rooted in Indian Values

Prateek’s diverse business exposure across four continents has given him a unique advantage — understanding not just how to do business, but how to do it differently in every market.

He has transacted in countries such as Guinea, Sierra Leone, South Sudan, Germany, Belgium, the USA, Qatar, and China, among others — adapting to diverse regulations, market behaviors, and cultural dynamics.

Yet, despite this global footprint, his leadership remains grounded in Indian values — simplicity, consistency, and community-driven growth.

The Man Behind the Mission

Beyond board meetings and innovation labs, Prateek is a family man — living in Delhi with his wife and 16-year-old daughter.

A Sunday cricket enthusiast, vegetarian, and avid traveler, he believes that balance in personal life brings clarity to professional pursuits. His curiosity for startups and emerging technologies reflects his mindset — constantly learning, evolving, and experimenting.

Shaping the Future: What’s Next for Speciality Flocks

The work in progress at Speciality Flocks India Pvt. Ltd. stretches far beyond traditional construction. The company is exploring transformative sectors such as:

• Advanced Construction Materials: Admixtures that redefine structural performance.
• Nano Coatings: To increase solar energy efficiency by 25%.
• Two-Wheeler EV-as-a-Service: Aiming to revolutionize sustainable urban mobility.
• Drone Technology: Bridging innovation and infrastructure.
• Ion Battery Technologies: Building the energy backbone for tomorrow.

Each of these ventures aligns with one core philosophy — to create sustainable, technology-driven solutions that make industries more efficient and eco-conscious.

The Legacy: Innovation Through Experience

From textiles to tech, Prateek’s story is not about changing industries — it’s about understanding evolution.

He has turned every experience into expertise, every challenge into opportunity, and every sector into a new learning ground.

With Speciality Flocks India Pvt. Ltd., he’s proving that the future of infrastructure isn’t just about cement and steel — it’s about ideas, adaptability, and impact.

Speciality Flocks India Pvt. Ltd. is more than a company.
It’s a reflection of one man’s two-decade journey across borders, businesses, and breakthroughs — all leading to a stronger, smarter, and more sustainable world.