Introduction
For over a decade, I worked in design, user experience, and leadership. My job was to understand people deeply — how they think, what they feel, and what problems truly matter to them. But in 2024, a simple question changed the direction of my life:
“If skincare has advanced so much, why do Indians still feel confused and unsure about what they are using?”
This was not just a casual question. It exposed a gap so large that it could not be ignored.
The Observations That Challenged Everything
In my 11+ years of working closely with real users, students, creators, and professionals, one thing became clear:
People buy trust before they buy products.
And trust was missing.
I noticed:
- Skincare labels written in overly scientific language
- Products with promises no one could verify
- Marketing-driven trends replacing actual research
- High prices with no explanation of what made them high
- Consumers being influenced rather than educated
For the first time, I realized the real issue wasn’t that skincare brands lacked products. The real issue was that they lacked transparency.
The Turning Point: Understanding the Emotional Side of Skincare
Skincare, especially, affects how people feel about themselves.
A breakout before an important event can lower confidence.
Uneven skin can become a source of anxiety.
Lack of results can create frustration and hopelessness.
Despite this, the industry rarely focused on the human side of skincare. It focused on selling formulas, not solving problems.
Why FewMore Was Created
FewMore did not start as a business idea. It started as a responsibility.
I felt strongly that:
- People deserve clarity rather than confusion
- Skincare should be simple and understandable
- Products should be backed by science, not trends
- Solutions should fit Indian skin and Indian climate
- Quality should not be limited to high budgets
FewMore was created with the vision of building a skincare ecosystem where honesty, science, and affordability co-exist.
The Core Principles Behind FewMore
The foundation of FewMore is built on three principles that define every decision, every formula, and every product.
1. Truth Over Trends
FewMore does not chase viral ingredients or temporary hype. Every product is created based on data, research, and actual skin needs.
2. Designed for Indian Skin
Indian skin deals with humidity, heat, pollution, stress, and lifestyle differences. Yet most products in the market are adapted from Western formulations.
FewMore creates solutions that truly match Indian requirements.
3. Affordable, Clean Science
Quality skincare should not force people to choose between their budget and their well-being.
FewMore ensures that effective formulations remain accessible to everyone.
Building a Transparent Skincare Ecosystem
FewMore is not just a personal care brand. It is an initiative to bring transparency back into skincare.
This means:
- Clear ingredient explanations
- No exaggerated promises
- Research-backed formulations
- Simple routines that work
- Honest communication with customers
The goal is not just to improve skin but to restore confidence.
Conclusion
India does not lack skincare products. It lacks skincare brands that truly understand Indian consumers. The industry needed a space where science meets affordability and where trust is non-negotiable.
FewMore was created to fill that space.
This is not just the beginning of a new brand. It is the beginning of a new standard for skincare in India — one built on truth, purpose, and genuine care.
