In this compelling episode of Feature with Hu9, Rachna Sarup — Co-Founder & CEO of B77 Tech Styles Pvt. Ltd. and Director at Vibgyor Styles Pvt. Ltd. — takes us on a journey through the intersection of sustainability, ethics, and advanced technology in fashion. With over 25 years in global garment manufacturing, Rachna blends first-hand industry wisdom with forward-looking innovation to challenge how we build, source, and consume clothing
Reimagining the Fashion Supply Chain
Rachna argues that to truly transform fashion, technology must be embedded into every stage. AI can optimize design, demand prediction, and inventory management. Blockchain ensures traceability — every fiber, labor step, and shipment can be audited. IoT devices, from smart tags to sensor-enabled fabrics, provide real-time feedback on environmental conditions, usage, and lifecycle.
From Manufacturing Powerhouse to Ethical Innovation Hub
Drawing on her years working with international labels, Rachna explains how global best practices can inform direct-to-consumer (D2C) brands. She emphasizes rigorous quality control, supplier accountability, and lean operations. However, she also insists that profitability and purpose can go hand in hand — sustainable practices should be viewed not as cost centers but as strategic differentiators.
Building Transparent & Responsible Brands
One of the most powerful takeaways is Rachna’s approach to transparency. Consumers today want accountability — on sourcing, labor conditions, material choices. She describes how B77 is organized not just as a fashion house but as a technology-enabled ethical ecosystem. Collaboration matters: working with stakeholders, partners, and consumers to co-create value.
Lessons for Founders & Changemakers
- Start small, think systems: Integrate tech modules gradually (traceability, predictive analytics) rather than overhauling everything at once.
- Make ethics nonnegotiable: Build governance, audits, and feedback loops into operations from day one.
- Educate the consumer: Transparency isn’t just internal — help consumers understand why sustainable practices matter.
This interview is a rich reminder: the future of fashion is not about chasing fast cycles or margins, but about creating resilient, transparent, and intelligent systems. Rachna’s mission with B77 illuminates a pathway where style, sustainability, and technology converge — and invites every stakeholder to rethink fashion’s next chapter.