Access to one’s own earnings should never be a struggle. Yet for millions of employees across India’s SMB and mid-market sectors, liquidity gaps between paydays often lead to stress, debt, and financial insecurity. VetanNow was created to change this reality.
Founded by Manish Shukla, VetanNow – Empowering Bharat Workforce is a financial wellness platform designed to give employees on-demand access to their earned income, exactly when they need it—not just on a fixed payday.
Rethinking Payday for the Modern Workforce
Traditional salary cycles no longer align with real-life financial needs. Emergencies, family responsibilities, and unexpected expenses do not follow a calendar. VetanNow addresses this gap by enabling responsible, debt-free access to wages that employees have already earned.
By removing dependence on loans, credit cards, and informal borrowing, VetanNow helps employees stay financially stable without falling into cycles of high-interest debt.
Built for India’s SMB and Mid-Market Employees
VetanNow is purpose-built for India’s growing workforce, particularly employees in small and mid-sized businesses who are often underserved by traditional financial systems.
The platform is designed to:
- Improve financial flexibility without encouraging overspending
- Reduce reliance on external borrowing
- Support everyday financial needs with dignity and control
This approach ensures that access to money remains empowering, not exploitative.
Financial Wellness That Drives Business Impact
Financial stress does not stay personal—it directly affects productivity, engagement, and employee retention. While organisations invest heavily in wellness programs and benefits, timely access to earned income remains one of the most overlooked needs.
VetanNow helps employers:
- Reduce employee financial anxiety
- Improve workforce morale and retention
- Build trust through meaningful financial support
By addressing liquidity challenges at the source, companies can create a more secure and motivated workforce.
Seamless Payroll-Linked Technology
VetanNow integrates directly with employer payroll systems, ensuring a smooth, transparent, and secure experience for both organisations and employees. The technology enables controlled access to earned wages while maintaining compliance, accuracy, and operational simplicity.
This payroll-linked model ensures that financial access is responsible, structured, and sustainable.
A Vision for Financial Dignity
At its core, VetanNow is driven by a simple but powerful mission—to make liquidity a right, not a privilege.
Under the leadership of Manish Shukla, VetanNow envisions a future where:
- Financial well-being is foundational, not optional
- Employees access their earnings when they need them
- Payday is defined by necessity, not a date on the calendar
VetanNow is building a future where financial resilience strengthens both individuals and the organisations they power.
