Fine jewelry often carries stories of tradition, but rarely does it rewrite them. Nive&Co. stands at this rare intersection—where legacy is not repeated, but reimagined. Built on generations of diamond expertise and shaped by a distinctly modern perspective, the brand offers a deeply personal approach to jewelry that goes far beyond ornamentation.
Founded by Nivedita Parikh, an 8th-generation diamantaire and the only woman in a 150-year lineage to create her own independent brand, Nive&Co. brings inherited knowledge into a contemporary, thoughtful expression of luxury.
A Legacy That Chose Its Own Path
Diamonds have been part of the family history for over a century. But Nive&Co. was not created to follow tradition—it was created to reinterpret it. The brand reflects knowledge that runs deep, paired with a founder’s intent to build something personal, modern, and independent.
This balance of heritage and individuality defines every aspect of Nive&Co., from design philosophy to the way each client is served.
Jewelry Designed Around the Individual
At Nive&Co., jewelry is never mass produced. There is no inventory and no ready stock. Every piece is made to order, crafted from scratch in the brand’s Mumbai atelier.
Each client is personally guided through the entire journey—from concept and design to material selection. The process is flexible, collaborative, and tailored, allowing clients to work within their budget while achieving exceptional quality and refinement.
Access to Craftsmanship and Transparency
What truly sets Nive&Co. apart is access. Access to craftsmanship that is usually hidden. Access to transparency that is often missing. And access to a founder who understands diamonds not as commodities, but as creations with nuance and character.
Clients are not simply purchasing jewelry—they are participating in its creation. Every choice is intentional, every detail considered.
Where Meaning Defines Luxury
Nive&Co. believes that true luxury is not loud. It is personal, powerful, and timeless. Each piece is designed to celebrate individuality rather than trends, resulting in jewelry that holds emotional significance as well as lasting value.
This approach transforms jewelry into something deeply meaningful—an extension of identity rather than an accessory.
A Different Way to Buy Fine Jewelry
Once experienced, the Nive&Co. process changes expectations. The clarity, personalization, and trust involved make traditional jewelry buying feel distant and impersonal by comparison.
By combining generational expertise with a modern, client-first approach, Nive&Co. offers a new standard in fine jewelry—one where craftsmanship, transparency, and intention come together seamlessly.
